top of page
Self-Improvement


How to Master Your Motivation with Dopamine Anchoring
Image credit: Pexels.com This is a practical guide for creatives, entrepreneurs, and anyone with a to-do list. I've thought about this over time, and read much about it. I think it works. And it may work for you too. When I was a kid, there was a simple, beautiful transaction for getting things done. Eat veggies, get a slice of cake. Finish my homework, get an extra hour of cartoons. Life had built-in rewards. And it was like that for many, if not all, of us. Yet, as adults

Ali Syed
Jun 19, 20254 min read


How to become a more approachable leader at work
Being approachable is an important skill in the workplace. It can help you build better relationships with your colleagues, improve communication, and increase your chances of success. Here are some tips to become more approachable at the workplace: 1. Be Clear and Concise in Communication Effective communication is key to being approachable. Be clear and concise in your communication, whether it's written or spoken. Use simple language and avoid jargon. Before engaging in an

Ali Syed
May 1, 20252 min read


Seeking the Right Mentor: A Guide for Young Marketing Professionals
The path to success in the competitive field of marketing is often paved with guidance, collaboration, and inspiration from experienced individuals. Having a mentor can make all the difference in the trajectory of a young marketing professional's career. I have written this guide in order to shed light on the various aspects of mentoring, the different types of mentors you can seek, and how to make the most of these valuable relationships. The Importance of Mentoring in Marke

Ali Syed
Apr 12, 20252 min read


How to improve your team's vibe when things just aren't clicking
Perhaps it would be a tad pretentious to use the term "seasoned executive", but I do have vast years of experience managing teams through both good times and bad. And with those years of experience in various industries, I understand the significance of nurturing a positive work environment. When my team's morale wanes or productivity stalls, I know it's my responsibility to help identify the root causes and guide my team toward resolution. In this article, I'd like to share

Ali Syed
Mar 12, 20253 min read


How to Prep for a Late Career Shift
Making a late career shift can be challenging, but it's never too late to pursue your passions and find a job you love. While it can be daunting to contemplate starting over, you can still make a professional pivot. In fact, many highly successful people have changed careers after turning 30, 40, or even 50. Here are some tips to help employees prepare for a late-career shift: Own Your Age Enthusiastically Your age and experience are assets, not liabilities. Embrace your age

Ali Syed
Jan 14, 20252 min read


The World is Changing Fast. Is Your Thought Leadership Evolving Too?
I can't overstate the importance of robust thought leadership. It's becoming increasingly clear that simply having a thought leadership strategy is no longer sufficient. The bar has been raised, and to truly stand out, we need to continuously innovate and adapt our approaches. One of the key elements to a successful thought leadership strategy is innovation. Thought leaders like Susan Cain and Michael Michalowicz have set the bar by challenging conventional wisdom and bringin

Ali Syed
Oct 10, 20242 min read


Why Expanding Revenue Streams is Imperative for Your Business in the Modern World
The need to diversify revenue streams has become a crucial element for long-term success. Traditional models that rely heavily on a single source of income are increasingly vulnerable to market fluctuations and disruptive forces. To remain resilient and drive sustainable growth, business leaders must proactively expand their revenue streams. In this article, we explore the reasons why diversification is vital and provide insights into how business leaders can navigate this tr

Ali Syed
Aug 21, 20243 min read


Why You Should Focus on Developing Critical Thinking Skills
Artificial intelligence is revolutionizing the way we live and work, and the value of human cognitive capabilities has never been more pronounced. Despite the advanced algorithms and the efficiency with which machines process data, the depths of the human mind, with its blend of cognitive abilities, emotional intelligence, creativity, and ethical reasoning, remain unparalleled. These traits are the bedrock of critical thinking, a skill that is increasingly recognized as indis

Ali Syed
Jun 8, 20242 min read


Unmasking Imposter Syndrome in the Modern Workplace: A Comprehensive Exploration
Imposter Syndrome (IS) is a pervasive issue in modern workplaces, affecting a wide range of professionals. Characterized by persistent self-doubt and a fear of being exposed as a fraud, despite obvious competence and success, IS transcends individual struggles, reflecting broader societal and organizational dynamics. Societal and Cultural Influences Societal factors significantly shape IS, particularly for marginalized groups such as women and ethnic minorities. Persistent st

Ali Syed
Apr 12, 20243 min read


Precision in Focus: The Art of Defining Your Target Audience
Marketing can be frustrating, to say the least. Where every decision can be make or break a campaign, there’s a palpable, albeit politely shrouded, frustration that many creative directors and strategists share. This frustration often stems from the briefs handed to us by well-meaning yet sometimes misinformed clients, who believe they understand their target audiences inside out. The truth, however, is not as straightforward as they think. On more occasions than I can recall

Ali Syed
Mar 8, 20244 min read


The Power of Small Wins: Why Setting Achievable Goals is Crucial for Employee Motivation
We've all been there: looking at our computers, feeling trapped in a never-ending cycle of jobs and obligations. When you work for a huge organization, it's easy to feel overwhelmed and demotivated. The goals might appear so far away, so massive, that you may question if your individual efforts really count. But here's the thing: they actually do. Setting smaller, more manageable objectives for yourself is one of the greatest methods to keep that drive going. Let's look at wh

Ali Syed
Aug 29, 20232 min read


Delayed gratification: Why it's worth waiting for what you want
So you want that new video game, but you know you should save your money for something more important, like a new car. Or maybe you want to go out with your friends, but you know you should study for that upcoming exam. What do you do? If you're like most people, you're probably tempted to give in to your immediate desires. But if you can resist the temptation and wait for what you really want, you'll be glad you did. That's because delayed gratification is a powerful skill t

Ali Syed
Jul 17, 20233 min read


How to influence decision in a consumer
Brands looking to expand in their respective markets have to consider tailoring their strategies to account for psychological factors. Marketing and psychology have always gone hand in hand. The behaviors, habits and biases of current and potential clients need to be considered when preparing marketing plans – collectively known as behavioral economics. When addressing these elements, consumers would be more susceptible to a ‘well-crafted pitch’. How do we make decisions? As

Ali Syed
Apr 8, 20212 min read
bottom of page