top of page

The Power of Small Wins: Why Setting Achievable Goals is Crucial for Employee Motivation

We've all been there: looking at our computers, feeling trapped in a never-ending cycle of jobs and obligations. When you work for a huge organization, it's easy to feel overwhelmed and demotivated. The goals might appear so far away, so massive, that you may question if your individual efforts really count. But here's the thing: they actually do. Setting smaller, more manageable objectives for yourself is one of the greatest methods to keep that drive going. Let's look at why this is so important.

The Psychology of Small Wins

Our minds are hardwired to seek rewards. Dopamine, the "feel-good" hormone, is released by our brains when we accomplish anything, no matter how minor. This not only makes us joyful, but it also inspires us to take on new tasks. It's a self-sustaining loop of happiness.

In the advertising industry, where I've spent much of my career, we frequently break down large campaigns into smaller assignments. Each tiny triumph adds up, whether it's developing a logo, crafting a knockout headline, or simply brainstorming ideas. It keeps the crew motivated and focused, and before you know it, we've completed the huge campaign.

The Domino Effect

Setting smaller goals has a domino effect. Each minor victory nudges the next domino, building momentum. This momentum is what propels you towards your greater goals. Consider it like editing a film. You don't simply dump all of your videos into a timeline and hope for the best. You clip, trim, and add transitions, sound effects, and so on. Each of them is a minor chore, a mini-goal if you will, and each one moves you closer to the finished, polished result.

The Importance of Autonomy

It's easy to feel like a little cog in a gigantic machine when you work for a large organization. Setting your own attainable objectives provides you with a sense of independence. It enables you to take control of your work and, by implication, your role within the organization. This sense of independence is powerful and may significantly boost job satisfaction.

How to Set Smaller Goals

Break It Down: Take your major goals and divide them into smaller, more doable activities.

Be Specific: Broad objectives are the enemy of progress. The more detailed you are, the easier it will be to reach your objectives.

Set Deadlines: A goal without a deadline is nothing more than a dream. Deadlines instill a sense of urgency and aid in prioritisation.

Celebrate: Recognizing your accomplishments, whether with a pat on the back or a tiny treat, will raise your spirit.

Reflect and Adjust: Consider your successes and what you've learnt from them. Use this knowledge to revise your future objectives.

Setting smaller, more attainable objectives is not just a technique for personal improvement; it is also a lifeline for retaining enthusiasm in the workplace.

So, the next time you feel overwhelmed by the grandeur of corporate goals, take a step back. Break down those massive projects into smaller goals and attack them one by one. Believe me, your future self will appreciate it.


bottom of page