marketING WORKSHOPS
It's tough out there given all the competition! But, if you have a strong marketing team that understands how to make your brand stand taller than your competitors, the sky is the limit. These workshops are designed to train your marketing staff in exactly those skills.
01
understanding MARketing strategy
MP021121
What you'll learn:
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What is marketing strategy?
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Difference between a marketing strategy and a tactic?
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Importance of marketing strategy?
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Identifying customer pain points and expectations
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Identifying market trends and competition
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Creating your value proposition
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Identifying your target audience
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Defining your marketing channels
Course details:
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For up to 10 people at a time
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Includes quizzes and workshops
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Full day session (6-8 hours)
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Bonus material including tips and tricks on marketing
04
programmatic advertising
HS111121
What you'll learn:
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Understand how programmatic advertising works.
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Know the difference between programmatic advertising platforms.
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Learn about the different programmatic advertising channels.
Course details:
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For up to 15 people at a time
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Includes workshop activities
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3 hours
02
basics of digital marketing
HS070320
What you'll learn:
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What digital marketing is and why it's important.
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Digital marketing channels and tactics.
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Implementing a digital marketing strategy for your business.
Course details:
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For up to 15 people at a time
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Includes workshop activities
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4 hours
05
Effective Marketing Campaigns
SR311021
What you'll learn:
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What Is a marketing campaign?
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Marketing campaign: Strategy vs. plan
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Structuring your marketing campaign strategy
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Preparing your marketing campaign plan
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Supporting your marketing campaign
Course details:
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For up to 10 people at a time
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Includes workshop activities
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3 hours
03
DIGITAL ADVERTISING 101
HS270719
What you'll learn:
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Advertise at every stage of the buyer's journey
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Create digital advertising campaigns that convert
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Evaluate the performance of your digital advertising strategy
Course details:
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For up to 15 people at a time
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Includes workshop activities
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4 hours
06
tribal marketing
AR070720
What you'll learn:
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What Is a tribal marketing?
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Understanding "tribes" and "communities"
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Audience segmentation in tribal marketing
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Why it's important
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Examples of brands using tribal marketing
Course details:
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For up to 15 people at a time
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Includes workshop activities
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3 hours