marketING WORKSHOPS

It's tough out there given all the competition! But, if you have a strong marketing team that understands how to make your brand stand taller than your competitors, the sky is the limit. These workshops are designed to train your marketing staff in exactly those skills.

01
understanding MARketing strategy
MP021121

What you'll learn:

  • What is marketing strategy?

  • Difference between a marketing strategy and a tactic?

  • Importance of marketing strategy?    

  • Identifying customer pain points and expectations

  • Identifying market trends and competition

  • Creating your value proposition

  • Identifying your target audience

  • Defining your marketing channels

Course details:

  • For up to 10 people at a time

  • Includes quizzes and workshops

  • Full day session (6-8 hours)

  • Bonus material including tips and tricks on marketing

04
programmatic advertising
HS111121

What you'll learn:

  • Understand how programmatic advertising works.

  • Know the difference between programmatic advertising platforms.

  • Learn about the different programmatic advertising channels.

Course details:

  • For up to 15 people at a time

  • Includes workshop activities

  • 3 hours

02
basics of digital marketing
HS070320

What you'll learn:

  • What digital marketing is and why it's important.

  • Digital marketing channels and tactics.

  • Implementing a digital marketing strategy for your business.

Course details:

  • For up to 15 people at a time

  • Includes workshop activities

  • 4 hours

05
Effective Marketing Campaigns
SR311021

What you'll learn:

  • What Is a marketing campaign?

  • Marketing campaign: Strategy vs. plan

  • Structuring your marketing campaign strategy

  • Preparing your marketing campaign plan

  • Supporting your marketing campaign

Course details:

  • For up to 10 people at a time

  • Includes workshop activities

  • 3 hours

03
DIGITAL ADVERTISING 101
HS270719

What you'll learn:

  • Advertise at every stage of the buyer's journey

  • Create digital advertising campaigns that convert

  • Evaluate the performance of your digital advertising strategy

Course details:

  • For up to 15 people at a time

  • Includes workshop activities

  • 4 hours

06
tribal marketing
AR070720

What you'll learn:

  • What Is a tribal marketing?

  • Understanding "tribes" and "communities"

  • Audience segmentation in tribal marketing

  • Why it's important

  • Examples of brands using tribal marketing

Course details:

  • For up to 15 people at a time

  • Includes workshop activities

  • 3 hours